HODLCommunity

HODLCommunity, the incomparable cryptocurrency community focused on predictability & redistribution for its users, solicited an online solution for their overall digital strategy to increase brand awareness and boost site traffic while expanding their user base and positioning their fintech solutions.

Challenge

To create a  complete multi-lateral digital strategy implementation for the fintech and education sectors.

Solution

A strategically combined digital media suite that allows users to be retargeted based on the information they saw last and spent the most time viewing. This was done by generating a multi-lateral web development solution, vast web design content library, video marketing activities, social media marketing campaign, SEO optimization, content marketing creation, contextual campaign to increase reach by showing prospective audiences the current, and most promising service or product in the respective fields. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 18%, surpassing the client’s target. 2019 saw post-click conversions – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 469%.

From The Client

“MMD has provided with both implementation and insight to our initiative with deep digital strategy vision from the inception of our social project. Very results-oriented team with fast and complex digital implementation of marketing, development, and business intelligence...” ~ Jean-Philippe Beaudet / CEO